Information Awareness and Discovery for Life Sciences and Pharmaceutical Companies

Success for lIfe sciences and pharmaceutical companies is often associated with their ability to manage knowledge transition and information sharing. This is especially true as as they deal with the challenges of many recent mergers in the industry.  The segregated systems where the departments’ collaborative efforts are stored represent a significant barrier to business continuation and leveraging knowledge.  As system integration analysis and process streamlining efforts struggle to unify these systems, the companies are losing precious time to better manage their R&D, clinical trials, and manufacturing, all the while  ensuring efficient CRO and CMO monitoring relationships.Considering that these companies are knowledge intensive, it is critical for them to improve R&D productivity.  However, the increasing complexity of information systems and the increasing amount of semi-structured collaborative technologies increases the level of information overload, growing work flow complexity, and knowledge isolation through diverse communication and storage tools.

These companies’ organizational models are in the perpetual struggle of managing rigorous processes and needing to be flexible and organic in their structure. 

Mastering knowledge in a timely manner is key to their evolution and discovery processes.  This is why Darwin Ecosystem takes a different approach to accelerating information consumption by breaking the silos of knowledge to allow for meaningful discovery.  Our technology aggregates the information made accessible through simple syndication channels (RSS) and correlates it to deliver an awareness experience according to the user’s context of interest.  This  presentation, known as a Scan Cloud, immediately  displays what is happening across the organization’s departments by outlining correlated clusters and dimension classes that make it easy to grasp what is happening and direct attention  to the information of interest.

Darwin’s Awareness Engine is designed to evolve with the company and its users, and it can process new sources on demand, thus adding to your corpus of correlated information.  There  is no need for complex dashboards, strenuous process analysis and complex system integration.  All that is required is to make the content available to the service as an RSS feed.   Darwin’s Awareness Engine will correlate the content as it comes.  The experience can also be enhanced by customizing the taxonomy according to the company’s cultures and context. Darwin provides an awareness of what is d going both inside and outside the organization so that emerging themes do not get lost in silos.

Illustrations:

The following illustrates a correlation from mainstream media and blogs the morning of December 14, 2009.  The Scan Cloud™ show the connections between the emerging events associated with the Monsanto company.  A selection of on the Monsanto key word further filtered the sources and allowed for social media content to emerge as seen in the second screen capture.  The selected blog entry reveals a criticism of Monsanto.