Like a brand, choosing the correct hashtag requires thought and research to make sure it’s not already being used for other purposes. The problem gets worse with the superficial Twitter search function.
Let’s take a look at politics. House Republicans have taken their argument to the Twitterverse, using the hashtag “#letstalk.” It was a poor choice. On October first, 2013, the shutdown began, and Rep. Marlin Stutzman (R-Indiana) posted a video of his speech to the House on Twitter, using the hashtag #letstalk. From then on, Republicans used this hashtag as a way to state their case to the public.